It’s not called glow in the dark for no reason…”  Kayne West explains how glow in the dark actually works for those who still do not understand it.


Photo: Armando Sanchez/THE TENNESSEAN

With all the of the recent press about Kanye West crashing the stage at the Grammys, some may disagree with Kanye’s belief that Beyonce should have won this year’s Grammy over Beck. Others may say that his apparent attempt to grab the microphone was inappropriate or even rude.

However, we can agree on one thing. When it comes to Glow in the Dark, Kanye West definitely knows what he is talking about.

It was in 2008 at the Bonnaroo Festival in Tennessee, a stop on Kanye’s critically acclaimed “Glow in the Dark” world tour. The concert tour was built around special lighting and impressive glow in the dark effects best seen in full darkness. Kayne’s massive stage setup featuring a video screen view of an alien planet required time to set up perfectly. The glowing stage effects were designed to be most visible in a fully darkened venue.
Crowd-at-Concert-300x173Kanye’s originally scheduled time to appear was 8 PM nearly an hour before sunset that day. Kanye insisted his time slot be moved to 2:45 AM so fans could fully appreciate the elaborate glowing effects of the “Glow in the Dark Tour” and luminous show theatrics.

Unfortunately for fans, the earlier act Pearl Jam was an hour late plus other difficulties caused Kanye to finally hit the stage at 4:30 AM. By then, the morning sun was already beginning to wash over the campgrounds shining unflinching morning light across the stage and diminishing the glow in the dark effects.

Kanye blamed the concerts organization’s organizers for failing to grasp the core concept of his Glow in the Dark tour.

In his blog, West said that the festival organizers gave him a performance time that was not dark enough to best view the stunning glow effects. Kanye wrote: “They tried 2 give me a time slot where it was still light outside. It’s not called glow in the dark for no reason squid brains!”

So what can we learn from this?

Anything that is intended to glow in the dark needs full or near darkness to be appreciated.  As the summer months begin, note that the sun rises earlier and sets later giving us more daylight hours.  While more daylight hours can mean more outdoor activities and fun times, be sure to remember that glow in the dark materials will best glow exactly as Kanye points out- in the dark!